Do Skin-Firming Products Work?

Avon claims it has found a rival to collagen injections in its ANEW Clinical Line and Wrinkle Corrector. Exhibit A: The "after" photo shown here was taken 12 weeks after this model began using the product all over her face every night.

ANEW Clinical contains what Avon calls Derma-3X Technology, which claims to stimulate the production of all three key dimensions of skin: They say it helps rebuild collagen to create a firmer foundation for less-lined skin, recreates elastin for improved resilience so skin is less prone to wrinkling and regenerates hydro-proteins for increased skin density and minimized creasing.

There are 10 natural active ingredients in the Derma-3X Technology, including coconut and pomegranate juices and extracts of olive leaf, carrot root, alfalfa, fennel fruit and apple root.

Avon claims the product will help smooth fine lines and wrinkles in just one overnight use, and says that after one week 82 percent of women agreed their skin felt "rebuilt and renewed."

source from http://beauty.ivillage.com